Global Luxury Forum 2020 - Panel 2 Craftmanship
Ten years ago luxury might have meant purchasing a gold Rolex, buying a Birkin or warming up with some Loro Piana cashmere. Customers would simply go to the store and buy a product of their choosing. Today however, luxury is being redefined as consumers put greater emphasis on experience, both digital and physical. How would luxury be defined today, how is it changing to put the message across and evoke emotional response? How would the luxury be defined today, is this definition shifting, and what role digital is playing? The RCLG Club is doing things differently on this particular year. How so? Luxury plays an integral role of the fashion business, it not only stirs, but creates the demand, the desire, it sets trends. But this year we want to open the doors to start-ups, digital leaders, and fashion industry disruptors to trigger the interesting dialogue between the two worlds.