What other industries can learn from fashion and luxury industries by Professor Frederic Godart
1. In a time where fast-fashion has taken the lead, High end luxury and fashion companies have gone back to the Art du Metier and the Craftsmanship of their products. Can other industries learn from that and go back to the authentic source of the products/services they sell?2. People are looking for customisation, personalisation in these days but in other industries such as Food and Beverage as well as other industries – there is still this culture of mass-production. How can other industries learn about adapting to each and every customer for a personalised journey.3. Fashion brands are investing a lot of their marketing power on digitalisation – Some industries don’t invest as much in the digital revolution, social media, programmatic media and are still promoting their products in a more traditional way – TV/Radio/Ads on the road/Door to Door