083: Career Spotlight: How to become an influencer (and an insight into social media management) - with Lorella Palmer

What is an influencer? How do influencers make money? How can I become an influencer?  Is this a 'legitimate' job? Do influencers only exist in the fashion and beauty world or might they exist in other industries? Can I create an additional income as a content creator without being an influencer myself?If you have ever asked yourself any or all of these questions (whether out loud or in your head) - then you won't want to miss this episode of the Dive Into Your Career podcast. In this episode  Lorella Palmer... CEO of Lorella Palmer Ltd, a social media coaching and management company talks us through these topics and more. When I spotted the 2-year anniversary video celebrating her social media agency on TikTok - I knew I wanted to (1) connect with her and (2) interview her for this podcast, so reached out excitedly. What particularly caught my eye was that within the celebration video about her business, there was also footage of her university graduation and I just knew that she'd have an interesting story to tell. I wasn't wrong. This entrepreneurial Law graduate in her early twenties has already had an interesting career trajectory and it is continuing to evolve as you would anticipate. Since recording this episode, she has delved even further into the influencer world with an offering around influencer management. As a "Head of Careers", careers coach and careers consultant, I am tuned into a wide range of careers open to young people and recognise that any careers professionals who don't recognise the validity of influencing as a career are not supporting our clients as well as we could be. Thanks to Lorella for shining a light on this evolving industry.  How can I become an influencer? (or respectfully support someone who is exploring this as all or part of their career?)Listen to this episode and find out more! To follow / connect with Lorella:Instagram TikTok To connect with Gina: Follow Your Career And Future on Instagram and TikTokVia LinkedIn Sign up for the mailing list (for students and graduates... a list for their supporters will follow)E-mail me on gina@yourcareerandfuture.com with any questions you have or suggestions for future podcast topics Do feel free to engage with this topic (or indeed with me) at any of the below: The Dive Into Your Career podcast page of the Your Career And Future website where you can also leave me a message suggesting a careers-related topic for a future episode Follow Your Career And Future on Instagram and TikTok Via "Gina Visram" on LinkedIn (where they may be a post with a link to this episode where you can contribute some wisdom / reflections) Sign up for the mailing list (for students and graduates... a list for their supporters will follow) E-mail me on gina@yourcareerandfuture.com with any queries

Om Podcasten

Are you a student or new graduate early on your career journey? A bit stressed trying to work out your next steps? You're in the right place. Hosted by qualified careers guidance professional Gina Visram, The Dive into your Career podcast is the hub for all things "early careers" and is created with secondary (high) school and university (college) students in mind. Gina's supports students and new graduates on their journey from education to employment in a spirit of fun and optimism not fear and overwhelm. Want to write a powerful CV and cover letter? Keen to understand why networking is important and the best ways to do it? Curious about how your application can stand out in the graduate or apprenticeship recruitment process? Ready to know more about what employers are looking for in candidates? Interested in learning about what you can do now to be an appealing candidate in the present and future? Keen to start your career on solid financial footing? Stay tuned for solo and interview episodes which answer the questions you are asking, as a determined and driven person in the early days of your career development. Welcome to the Dive into your Career podcast.