#333: Cassie Petrey - Building a Social Strategy

Whether you love it or hate it, social media is one of your best options when it comes to finding an audience for your songs and building a lasting fanbase.  In this episode, we talk with Cassie Petrey, CEO and co-founder of Crowd Surf, a music marketing firm that has run social media campaigns for household names like Camila Cabello, Kim Petras, and Backstreet Boys, as well as countless local and grassroots artists. 

Om Podcasten

Making music has never been easier, but building a music career today is altogether different. Finding the right audience for your music takes an entrepreneurial mindset, a lot of hard work, and a willingness to experiment. The DIY Musician Podcast features interviews with artists of all styles and backgrounds who’ve found a unique but authentic pathway to success, as well as in-depth discussions with music publicists, promoters, lawyers, publishers, talent buyers, and more. This podcast is geared towards independent musicians who want to build a sustainable music career without giving up (too much) financial or creative control. Hosts Kevin and Chris work with hundreds of thousands of artists at CD Baby, and are actively releasing and promoting their own music too; they're part of the same community they’re helping to educate and encourage with each new episode.