BONUS EPISODE: Viral Success for Niche Music - How TikTok Worked for Windborne

How does niche music reach millions on TikTok? In this discussion from 2022's DIY Musician Conference, CD Baby's Chris Robley spoke with Jeremy Carter-Gordon of the vocal group Windborne.  Not only have Windborne's videos gone massively viral, but the group grew their TikTok audience while staying true to how they want to perform and represent their music.  In other words: Windborne didn't work for TikTok. TikTok worked for them. And in this session, we break down the story, the strategy, and their editing and caption tricks. We also analyze fun example videos along the way! 

Om Podcasten

Making music has never been easier, but building a music career today is altogether different. Finding the right audience for your music takes an entrepreneurial mindset, a lot of hard work, and a willingness to experiment. The DIY Musician Podcast features interviews with artists of all styles and backgrounds who’ve found a unique but authentic pathway to success, as well as in-depth discussions with music publicists, promoters, lawyers, publishers, talent buyers, and more. This podcast is geared towards independent musicians who want to build a sustainable music career without giving up (too much) financial or creative control. Hosts Kevin and Chris work with hundreds of thousands of artists at CD Baby, and are actively releasing and promoting their own music too; they're part of the same community they’re helping to educate and encourage with each new episode.