Google’s VP Search Brendon Kraham on future search, AI & human curiosity
How is AI reshaping the future of search? And what does it mean for businesses worldwide? In this episode, Verena Gründel speaks with Brendon Kraham, Vice President of Global Search Ads at Google. Together, they explore the evolution of digital search, the impact of AI on search and consumer behavior, and innovations like Google Lens and Notebook LM. Brendon discusses balancing personalization with privacy, and provides tips for companies to adapt to the fast-changing tech landscape. This conversation offers a visionary look into the future of search and marketing.You can now get Verena Gründel’s personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of international digital marketing directly to your inbox:https://go.dmexco.com/digital-digest-current-edition