153: Hall Newbegin | Let Your Freak Flag Fly
Hall Newbegin, a hiker, mushroom-forager, wildflower enthusiast and all-around wilderness freak, founded the wilderness fragrance company Juniper Ridge in December of 1998.Hall began bottling the various scents of the West by harvesting plants while on hikes and then distilling them in his kitchen to create natural fragrances that he would sell at local farmer’s markets in Berkeley and San Francisco. Now with a total of 20 onboard with him at Juniper Ridge, the company has grown but still holds onto its original mission: to bring the quiet and potentially transformative experience of being deep in the mountains into people’s homes and daily lives.—Recorded live at the global event in California, USA in 2015.Watch Hall's full talk here: www.thedolectures.com/talks/hall-newbegin-let-your-freak-flag-fly