90. The Zero-In Formula - Building A Customer-Centric Brand That People Crave with Dennis Geelen

How do top customer-centric brands gain and sustain a loyal following?  What are they doing differently that you can replicate at your company? If you want answers to these questions, don't miss this episode of the "Doing CX Right" podcast. Host Stacy Sherman interviews author and solopreneur Dennis Geelen about his "Zero In" formula to grow a customer-centric brand that people love and crave. They discuss practical steps for improving customer experiences in innovative ways based on research and case studies that will help you take your business to the next level.  Learn more at   Access our FREE Customer Experience Audit Tool:   Grow as a CX Professional with our numerous   Book time with Stacy .   

Om Podcasten

The Doing CX Right Podcast is a resource for businesses striving to increase revenue, reduce costs, and achieve sustainable competitive differentiation. Companies often pursue these goals ineffectively. This podcast challenges conventional thinking through innovative customer experience (CX) strategies. Each episode offers expert advice, blending human-centric approaches with the latest technology to solve business challenges. The show emphasizes that everyone has a CX role, regardless of job title or function, and provides actionable tactics for a unified effort. Beyond business strategies, you’ll hear inspiring life lessons and personal triumphs, transforming organizations by capturing customer hearts and wallets. This approach results in a win-win-win: delighted customers, empowered employees, and a thriving business.