99. How Impact Sourcing is the Ultimate Loyalty Strategy for Modern Business with Rita Soni

Do you know about the new trend called impact sourcing? Stacy Sherman and Rita Soni discuss how hiring people from diverse, overlooked communities transforms customer loyalty. Agents connect more authentically with customers, building empathy and trust. This loyalty ripples across the business too. Originally used for contact centers, impact sourcing has spread much further. Learn why top companies are embracing it and how to implement it step-by-step.   Learn more at   Access our FREE Customer Experience Audit Tool:   Grow as a CX Professional with our numerous   Book time with Stacy . 

Om Podcasten

The Doing CX Right Podcast is a resource for businesses striving to increase revenue, reduce costs, and achieve sustainable competitive differentiation. Companies often pursue these goals ineffectively. This podcast challenges conventional thinking through innovative customer experience (CX) strategies. Each episode offers expert advice, blending human-centric approaches with the latest technology to solve business challenges. The show emphasizes that everyone has a CX role, regardless of job title or function, and provides actionable tactics for a unified effort. Beyond business strategies, you’ll hear inspiring life lessons and personal triumphs, transforming organizations by capturing customer hearts and wallets. This approach results in a win-win-win: delighted customers, empowered employees, and a thriving business.