Listen Now: The Best Idea Yet

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.  Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Wondery.fm/TBIY_IP See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

Staying alive in the most ridiculous situations keeps comedian Anthony Atamanuik up at night. If you’re attacked by a swarm of killer bees, do you lay on the ground and play dead? Climb up a tree? Jump into the nearest body of water with a little straw poking out as a breathing apparatus? We could find ourselves caught in a million wild situations, and if you don’t know what to do, you might not make it out alive!   On Don’t Panic, Wondery’s new weekly comedy show, super-worrier Anthony Atamanuik brings to life our most irrational fears and anxieties with some of the funniest people on the planet, from how to escape from a submerged vehicle to how to avoid sinking in quicksand. Along the way, guests will also share what keeps them doomscrolling on their phones, and learn what to do in every worst-case scenario that couldn’t possibly happen in real life. Or could it?Listen to Don't Panic on the Wondery App or wherever you get your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/dont-panic/ now.