10 Costly FTC Webinar Mistakes You Might Be Making...

In this episode, Anik comes at you straight from Webinar Con to reveal 10 costly compliance mistakes that many marketers make in their webinars. These mistakes are SHOCKINGLY common - some are even taught in many copywriting courses! The good news is that even without these practices, your webinars can still CONVERT! In this episode, Anik dives into mistakes like… A common mistake webinar marketers make in the FIRST MINUTE of their webinar. The problem with saying an evergreen webinar is live. 2 testimonial mistakes the FTC is cracking down on. Why regulators HATE “value stacking.” Why FALSE SCARCITY could lead to lawsuits from customers. Webinars are one of the most powerful sales tools we have, but if you’re not careful, they can land you in hot water with the FTC.  Learn these common mistakes and cut them out of your marketing!

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Don’t Say That! is the #1 podcast dedicated to keeping marketers compliant and up-to-date on all the rules, regulations and trends they need to protect themselves and their businesses from government intervention. Hosts Greg Christiansen (20+ year FTC-focused attorney) and Anik Singal (21+ year digital marketer turned “FTC Expert”) help you navigate and simplify marketing compliance in 2024…