10 Ways Your Advertising Can Get You SUED!
Here’s what I’ve been explaining to people when I talk about compliance. There are a lot of different ways you can quickly improve the compliance of your business and reduce your risk. No company will ever be 100% free of risk, but there are 10 quick things you can do that will each lower the compliance risk of your company. Today, we’re doing a “lightning round” and Greg is covering them all! During this episode, Greg and I cover a TON of ground, including: The shockingly common privacy policy mistakes that expose you to massive fines (even if you just copied someone else's policy)... Why the FTC is cracking down hard on anyone doing telesales right now (and the critical steps you must take to protect yourself)... The scary truth about your liability for claims made by your affiliates, agencies, and copywriters… How NOT having this one simple document could force you to turn over every email and record you've ever created… Why you could get dragged into a class action lawsuit over basic website terms you've never even thought about… We also cover the most common "under the radar" threats from agencies like the FCC, state AGs, and even payment processors that could bring your business to its knees. Don’t worry, it’s not all doom and gloom. You'll discover simple steps you can take starting today to dramatically slash your risk exposure and protect your hard-earned assets. Watch this episode ASAP and discover how to quickly "de-risk" your business so you can sleep easy at night. I wish I had done these sooner!