Can Marketers Really Go to Jail for Fraud?
Wait…jail time? For marketers? Yeah, I had the same reaction when I first heard about it. But here’s the thing—it’s happening. In this solo episode, I break down a recent case where a salesperson (not even the founder!) is headed to prison. And if you think this is a one-off, think again. The FTC is cracking down, especially on “done-for-you” e-commerce offers. Here’s what I cover in this episode: How the FTC hands off fraud cases to the DOJ. The single word that turns civil cases into criminal ones. Why “done-for-you” Amazon stores are a massive red flag. How intent plays a crucial role in fraud accusations. The surprising connection between e-commerce offers and securities law. Look, I’m not here to scare you—but if you’re playing fast and loose with your claims, it’s time to rethink your strategy. Tune in to learn how to protect yourself and your business.