FTC Passes New Rules for Recurring Subscription Businesses - Must Watch!

The FTC just dropped some MAJOR changes around subscription rules that impacts anyone selling recurring offers or memberships. In today’s episode, Greg and I break down what these new rules mean, how they’re impacting businesses, and what you need to do to stay compliant.  We even cover the tricky topic of “saving the sale” and the new requirements around that! Here’s what you’ll learn: What the new "Click to Cancel" rule means for online subscriptions. Why the FTC is cracking down on gyms and other subscription models. How to “save the sale” —legally. The steps you need to take NOW to avoid massive fines. Some additional rules if you sell to people living in California. If you sell any kind of recurring offer or membership, you need to check out this episode!

Om Podcasten

Don’t Say That! is the #1 podcast dedicated to keeping marketers compliant and up-to-date on all the rules, regulations and trends they need to protect themselves and their businesses from government intervention. Hosts Greg Christiansen (20+ year FTC-focused attorney) and Anik Singal (21+ year digital marketer turned “FTC Expert”) help you navigate and simplify marketing compliance in 2024…