Is Putting Values on Bonuses & Creating Stacks Legal?

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit In today’s episode, we’re covering another extremely COMMON violation that so many marketers make. It’s all about inflated bonus stacks.    And while most marketers use these - it’s also one of the BIGGEST targets for the government right now.    Value stacking may seem harmless on the surface, but trust us, the government doesn’t think so. In this episode, we cover a ton of ground, including…   Why claiming value that FAR exceeds the actual price is so dangerous… The proof you need to actually use price values in your bonus stacks… The clever “loophole” I’ve been using to legally showcase premium bonus values… Why even some major retailers’ bonus overpricing tactics don’t apply… And the danger of completely fabricated bonus valuations   One of the biggest areas where we see these violations is in MENTORING access. So we broke that down and explained the common violations and how people can start marketing these in a compliant way.    Here’s the deal. While almost all value stacks are non-compliant right now, Greg and I show you EXACTLY how to make yours compliant with a few quick changes.   

Om Podcasten

Don’t Say That! is the #1 podcast dedicated to keeping marketers compliant and up-to-date on all the rules, regulations and trends they need to protect themselves and their businesses from government intervention. Hosts Greg Christiansen (20+ year FTC-focused attorney) and Anik Singal (21+ year digital marketer turned “FTC Expert”) help you navigate and simplify marketing compliance in 2024…