What’s the FTC Up To in 2025?
Happy New Year, everyone! 2025 is already off to a fast start, especially for marketers and businesses keeping an eye on the FTC. In this episode of the Don’t Say That podcast, Greg and I break down everything you need to know about the latest developments and how they’re reshaping compliance. We dive deep into the new click-to-cancel rules that are shaking up subscription models—and that’s just the beginning. Here’s what we covered in this episode: The FTC’s “click-to-cancel” rule—what it means and how to comply. Why clear subscription terms are critical to avoid legal trouble. The increasing risks of asset freezing in investigations. How AI impersonations in ads could soon be banned. Recordkeeping requirements for telemarketing operations—what you MUST track. If you want to stay compliant and out of legal hot water, don’t miss this one. Marketing in 2025 is a whole new ballgame, but we’ll help you stay ahead of the curve.