Why Surveys Could Save Your Business From the FTC
In this episode of the Don’t Say That podcast, Greg and Anik break down a POWERFUL and often overlooked compliance tool: surveys. Surveys aren’t just a tool to improve your business—they’re a secret weapon for compliance. Anik learned this the hard way during my own FTC investigation. Turns out, surveys could have saved me a lot of headaches. In this episode, Greg and I break down why surveys matter and how to use them strategically in your business. We cover topics like… Why the FTC loves to see survey data during investigations. How surveys bridge the gap between marketing promises and customer expectations. The critical importance of acting on survey results—and documenting the changes. Whether surveys should be run directly or through an attorney for legal protection. Three must-ask questions to uncover what your customers really think. Surveys can help you stay compliant and build a better business. Don’t miss this episode—it reveals a key way to reduce your risk of lawsuits.