Danish whisky pioneer Stauning is going global
In this opening episode of Season 19 we meet Alex Munch, co-founder of Denmark’s Stauning Whisky. Stauning was founded in 2005 by nine friends with diverse career backgrounds, none of them related to the drinks industry. But what they didn’t know ultimately took them down a path of craft whisky production that was quite distinctive and on trend; showcasing locally grown barley and rye that they floor malt in-house at the distillery. Coming up, Alex explains how the endorsement of Denmark’s famed Noma restaurant helped catapult the brand onto the international stage. And we discuss the landmark investment from Diageo-backed Distill Ventures, which enabled Stauning to scale up operations while steadfastly maintaining the traditional production methods that have come to define its house style. Learn more about your ad choices. Visit megaphone.fm/adchoices