Episode 60: How To Win With Automation

In this episode, Ryan and Jon talk about the impending launch of Google’s new Performance Max tool, which has received mixed reviews from both brands and their advisors. They also cover how agencies and in-house teams should adjust their strategies in this new environment.

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In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.