Episode 76: Conversion Tracking in Performance Max

Last year, Google moved people over from Smart Shopping to Performance Max, and they said Performance Max would be the “one campaign to rule them all.” The struggle now, especially for smaller advertisers, is not having enough data points. And the more data you give an algorithm, generally, the better it’s going to be able to accomplish your goal.In this episode, Jon and Ryan discuss what conversion tracking looks like in this new world of Performance Max and how you could help your system and ads perform better once you get some of the right data points.Listen to the full episode if you want to learn:What conversion tracking looks like on PMaxHow the PMax algorithm works What eCommerce advertisers should focus on trackingWhy Google Analytics is still the best source of data Why you need to test and optimize your feedIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

Om Podcasten

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.