Episode 81: 9 Key Ecommerce Metrics You Should Be Tracking

In this episode of Drive & Convert, Jon and Ryan share important metrics for businesses to monitor including customer acquisition cost, customer lifetime value, and conversion rates. They stress the importance of understanding which metrics will impact the bottom line and align with the company's strategic goals.They also delve into the importance of tracking your raw data, channel mix metrics, and evaluating subscription and consumable products.  Listen to the full episode if you want to learn:How to determine and evaluate significant ecommerce metricsWhy you should focus on long-lasting customer relationshipsWhat value can you get from post-purchase surveysWhat is the “first-touch” metricHow to improve your own ecommerce metricsIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

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In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.