Ep 25 | Monetising Data Through Productisation with Dan Raine, CEO & Founder at Unlocked Data
In Episode 25 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dan Raine, CEO & Founder at Unlocked Data where they discuss how to monetise data through building sellable products.After being responsible for monetising data through sale at a large global brand, Dan decided to start his own business in that space.We discuss:How he became responsible for commercialising data as an asset to be sold in the corporate worldHow they build data products and services which help organisations productise their data as a sellable asset How this is applicable to every type of organisation, not just data or tech businessesWhy you should commercialise data both internally and externally, simultaneously The importance of changing how you thinkWhy it's an easier conversation to have to obtain buy-in Why it’s hard to quantify commercialising data internally versus externally How it gives you the ability to win new customers for the business The importance of making the customers the hero in your data storytelling The barriers to entry Why you have to focus on "pain relievers" and "gain creators"Why most organisations aren't set-up to deliver this themselves