S2 | Ep 22 | AI: Helping Brands to Engage Audiences with Interactive Video with Marika Roque, Chief Operating Officer at KERV Interactive

In Episode 22 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Marika Roque, Chief Operating Officer at KERV Interactive where they discuss:The purpose of Kerv's technology The benefits of an organisation using Kerv's technology How Kerv is leveraging data to optimize the future of user engagement whilst shoppingWhat the future of shopping looks like How cookies will affect what Kerv does How cookies will impact how organisations utilise video content Kerv's major success stories

Om Podcasten

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.