S2 | Ep 41 | Bringing Together Different Disciplines to Unlock The Power of Data with Alyssa Elser, Senior Vice President for Customer Analytics & Marketing at Popular Bank

In Episode 41 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Senior Vice President of Customer Analytics & Marketing at Popular Bank, Alyssa Elser, where they discuss how combining different disciplines can help unlock the power of Data, which includes: The process of building the CA function from scratchWhy this was on the business agenda and its purposeSpecific disciplines that have been merged together and how this was decidedWhat this means in reality, in terms of what it allowed Alyssa to createThe benefits and challenges of building the CA function Details regarding the team at Popular Bank e.g. sizeBenefits of coupling Data & Analytics with research How the element of cultural change was managed/addressed amongst the new function build How all of this tied back to the Data/Insights strategy as-well as the Business strategy

Om Podcasten

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.