S4 | Ep 23 | Increasing Enterprise Value; How Private Equity is Leveraging Data & AI to Fuel Growth with Caroline Zimmerman, Director of Data Product & Strategy at Profusion

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In Episode 23, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Caroline Zimmerman, Director of Data Product & Strategy at Profusion, where they discuss the research study she helped to conduct into how private equity companies are leveraging Data & AI to fuel growth and enterprise value, which includes;The catalyst for conducting the research studyWhy private equity has a very specific definition of value and how to measure itWhy PE has a lot to teach the corporate Data & Analytics landscape The major differences between PE-backed firms and the rest when it comes to D&A Focusing on enterprise value Why time horizons are important and can create urgency with long-term thinking The differences between PE Data Leaders and others Why PE does ‘BI’ but not in the traditional sense The power of growth modelling and the relationship with investment/capital allocation The role of Data & Digital in value creation teamsThe career opportunities for Data Leaders in PE The two key ways that PE firms are using Data & Analytics across their portfolio Obsessing over understanding your most valuable customers Culture is still the main challenge to overcome The differences between PE firms who specialise versus those with diversified portfoliosWhy data monetisation affects multiple and not just profitWhy horizontal investments into data infrastructure don’t exist in PE Why the D&A community should care about this researchWhy it still should be all about making better decisions Roles, titles and remuneration benchmarks of Data Leaders within PEWhere you can find/access the research study ​A joint INSEAD research project by:​Theodoros Evgeniou, INSEAD Business School​Caroline Zimmerman, Profusion​Olly Blaydon, Armstong International​Shahbaz Alam, AWS