DP 046: How to ”Wake Up” your Community with News Feed Mini-Campaigns with John Haydon

This week, the genius of online engagement, John Haydon, joins Beth to tell us about the magic of a 'mini campaign" to test ideas in an online world that is changing weekly. John thinks that the organizations that are making real progress online do a lot of risk taking. Facebook is a great forum for experiments because it lets your fans become ambassadors. Taking people that like you in real life and letting them share your story with their friends engages them and grows your community. Listen in to learn John's "recipes" for social engagement.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.