DP 047: The Science (and Magic) of Online Conversion with Brian Massey

Online, participation means someone showing up to collect what they were promised. Brian Massey, the Conversion Scientist, weighs in this week on getting people to take action that moves your organization forward. Brian shares the incredible power that is available by watching what people actually do online. We talk about the role of design—and your designer—when it comes to guiding action. Online marketing, Brian says, is reducing the cost of knowing the truth about what people want. It may be science, but the results are truly magical.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.