DP 048: Reclaiming Value through a Re-Branding with Steve Varnum

"New Hampshire Community Loan Fund" is a mouthful. No one wants to have to say it or type it 20 times a day. Before Steve Varnum arrived, the organization had shortened the name and—too late—discovered that they dropped the part that connected them to their audience. Today Beth and Steve talk about how to back up and correct a misstep with your brand.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.