DP 049: The Hard and Soft elements of Branding with Sarah Durham

Sarah Durham, Founder of Big Duck and Author of "Brandraising" joins Beth today to talk about what you can control—and what you can’t when it comes to creating perception. Back in the 90s even using the word 'branding' with a nonprofit could be a no-no. People saw branding as a very for profit sector concept. Now, organizations are really embracing branding concepts and seeing branding as much bigger than logo development.

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Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.