DP 051: The Value of Publications in the Future of Organizations

Think print publications are dead? Listen to Carol Meerschaert, of the Health Care Business Women's Association and you'll reconsider. Carol lets Beth in on the secrets to creating a publication that is central to the organization. A long-form magazine lets you speak to your members in a very personal way, to dig deeper into a topic and to have almost an intimate conversation with your members. Integrating it into your entire organization is critical. Carol shares how she creates content that her members love and look for. And the creative ways she has discovered to cover costs while expanding reach could be a game-changer for sustaining your publication.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.