DP 065: Put your Brand in your Supporters' Hands with Rachel Hutchisson

Rachel Hutchisson focuses on corporate social responsibility at Blackbaud and sees the intersection of nonprofit and for profits every day. When it comes to branding, Rachel talks about the idea that in nonprofits, you're paying it forward, investing in the future and making that donation out of the belief the good that will come from your contribution. Rachel and Beth talk about how opening up your brand to your community allows it to grow.

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Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.