DP 067: Making History with a Comprehensive Campaign with Amanda Charney, Joan Ochi and Lauren Walinski

Back in February 2015 Amanda Charney, Joan Ochi and Lauren Walinski delivered a fabulous presentation at the CASE District 2 conference. This team from Development Communications at the George Washington University joins Beth today to share the comprehensive campaign they developed for GW. With a logo, website, downloadable pitch sheets and more, the group developed a campaign brand perfectly aligned to the University's past and future and it's hitting all the right notes with their community.

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Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.