DP 077: Finding the Right People Starts with Finding the Right Partners with Geof Rochester

The Nature Conservancy is a large organization with resources and partners that help them achieve a global mission. Managing Director Geof Rochester joins Beth today to show you how any organization can find the perfect partners. Ultimately, if you want to attract the right people you need to know who you are looking for. Geof and Beth talk about how to define the characteristics of your audience and how that helps you know who to look for in a partner as well as in a member or a donor.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.