DP 081: After the Launch: Managing a New Brand with Christina Lauver

Five years after rebranding, Tina Lauver, has learned that launching your brand is really only the beginning. As Marketing and PR Manager at the Dauphin County Library System, Tina has led the transition of the Library's image throughout the county. Over time, Tina has learned how to evolve and adjust to address the changing needs of the library, the staff and the patrons while maintaining the stength and purpose of the brand.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.