DP 092: Think Stone Soup Innovation with Brendon Shank

What takes a good organization from inertia to innovation when it comes to creating behavior change among audiences? Brendon Shank thinks its about changing the expectations of the teams involved, empowering them to try new things and put their passion into it. In this episode, Shank talks about the Society of Hospital Medicine's Fight the Resistance campaign and how staff members brought their own innovation and enthusiasm to the table.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.