DP 107: The Three Things That Make Online Campaigns Successful

While nearly all nonprofits engage in some form of online marketing, an increasing number are using social media to raise awareness and increase donor retention through online campaigns. When successful, these online campaigns provide an avenue to tell your story, engage with supporters and get results. This week, Debra Askanase, founder and digital strategist of Community Organizer 2.0 joined Driving Participation to explore what it takes to design and execute a successful online campaign.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.