DP 112: Adapting Your Message to Your Audience

How can organizations and nonprofits align their information to meet the needs of donors, volunteers and supporters? Understanding your audience is a fundamental key to success, whether you're seeking to attract, inspire, engage or motivate supporters to take an action. Successful messages anticipate and meet the audience's needs. This week, Greg Koch, Director of Education and Volunteer Services at Zoo Miami joined Beth, to discuss tailoring your organization's messages for success.

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Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.