DP 119: 50 Things You’d Do with a Marketing Grant

If you got a grant for marketing, what would you do first, and how would it make a difference in your capacity to do your work? That’s what Beth wants to know. In honor of her 50th birthday, she set out to get 50 responses from all different nonprofits and organizations to find out the answer. As the answers poured in, a theme emerged: a clear understanding among nonprofit marketers that you need both a strategy and execution. She explores how a grant would help in areas like branding, research and strategy, increasing awareness and much more.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.