DP 121: Are You Living Your Brand?

Branding. A word that you probably hear all the time but might not really understand. Connie McCaw joins in this week to how your brand translates into someone else’s experience. A brand isn't just a logo, it's a culture. Connie and Beth explore how to tell when your organization needs to work on its brand, what people get wrong most often in thinking about what branding means and more.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.