DP 124: Introducing a Theme for Your Annual Report

Annual reports can seem like a boring or tedious task—but Marlene Oliveira is here to tell you that it definitely isn't. With a background in copywriting and communications consulting, Marlene has done her fair share of reports, and she shares a few tips and tricks to help you make annual reports meaningful and creative. She and Beth discuss the role of a "persona" and how it can serve as a reminder that there is a person you're trying to reach.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.