DP 125: Where to Focus When You Are in Transition

Transitions in any part of life can be hard—especially when you're undergoing transitions in a national organization with local chapters. Laura Marx, president and CEO of United Way of North Carolina, joins in this week to talk about the changes United Way has made and how its regional chapters around the country are affected. One challenge Marx has tackled since she started is working with her staff to identify the audience they’re trying to reach. She and Beth explore how United Way has spread its new message throughout the organization and where its focus has been in its branding efforts.  

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.