DP 131: Welcoming New Donors with Gratitude

When you give a donation to an organization that actually works in another continent, how can you be sure you're even making a difference? Candi Summers is here to tell you you are making a difference. She's seen it and she can show you, too. Through her work with Bestwa, donors are able to help feed children in Liberia and Candi has found ways to show donors that they really are making a difference—especially new donors. Through personalized, handwritten thank-you notes to shout outs on her Facebook page, she makes it a point to truly welcome new donors into the Bestwa family.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.