DP 132: Using Google Analytics to Learn About your Audience

Google Analytics may tell you you have an 80% bounce rate. Before you freak out, Yesenia Sotelo is here to assure you that's totally normal. She joins Driving Participation to discuss how Google Analytics works (and where statistics like an 80% bounce rate come from) and why it isn't something you should be afraid to learn how to use. She explains why using Google Analytics actually gives you more room to experiment and try new things as far as how you reach people—and then how to determine what worked or didn't work. She and Beth discuss the six terms Yesenia teaches about Google Analytics, how to use it for your email newsletters and more.

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Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.