DP 150: The Post-Donation Experience

So a donor made a gift... Now what? Gail Perry from Fired Up Fundraising joins in to talk about the post-donation experience. What kind of communication should you use for this donor? What should your message be? How do you invite the donor in and build an emotional connection? Gail answers these questions and more. She discusses different communications strategies, how to put the "fun" in fundraising events, why nonprofits shouldn't be afraid of email, the benefits of a print newsletter and much more.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.