DP 166: Peer to Peer is More than Technology

The concept of peer-to-peer is nothing new, but it has certainly changed over the years with the advent of technology. Dorene Ocamb, senior director of integrated marketing at MADD, joins this session to explore what peer-to-peer really is (it's simpler than you think) and how technology has offered new ways for constituents to engage with your organization and spread your mission. She describes what she sees as a "renaissance of participation" and how younger generations are changing the peer-to-peer game.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.