DP 173: Creating a Sustainable Content Strategy

Julia Campbell has two pillars to her content strategy, which she divulges to Beth on this session of Driving Participation. Julia, an author and nonprofit consultant, joins in to talk about the elements that make up a sustainable content strategy and how social media plays into it all. She shares the three things that you should be using your digital marketing for, how social media has "revolutionized" human communication, how to post more provocative content beyond just news and announcements, and much more.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.