DP 188: Move over Millennials: Here Comes Gen Z

There's been a lot of focus on millennials—whether it's about avocado toast or how best to attract them to the work your nonprofit does. But there's another generation Aria Finger wants you to keep in mind: Generation Z. Aria, CEO of DoSomething.org, joins this session to highlight Gen Z and the work her organization does to serve this increasingly engaged demographic. She and Beth explore how to encourage participation and action from this group of 13- to 25-year-olds in ways that appeal to their interests, whether it’s politics or social justice; why it’s dangerous to think of all young people as the same; and more.

Om Podcasten

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.