#254 - Megan O'Brien, Arch Insights: Market Validation, Positioning & New Products

Megan O'Brien is the founder of Arch Insights, where she helps startups & SMBs take actionable consumer insights to market. She focuses on everything from concept testing and package design testing to brand health tracking and more. Prior to founding Arch, she worked as Flamingo's Business Ops & Strategy Lead (Harry’s Inc.). Megan also consulted for Bain & Company and graduated from Harvard Business School.

Om Podcasten

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.