#259 - Julia Perez, OWYN: How The Best in CPG Grow OmniChannel

Julia Perez is CMO of OWYN, a plant-based nutrition company that specializes in top-eight allergy-free ready-to-drink protein shakes available online and at major retailers including Whole Foods, Target, Walmart, Publix, Kroger and more. Julia got her start as a Red Bull girl in college, before working at a boutique digital agency and joining Core Water as their first digital hire. After a successful exit from Core Water, she consulted for other food and beverage brands before eventually joining OWYN. Julia is an expert in field marketing, promotional marketing, working with influencers, and creating brand alignment between CPG products & consumers.

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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you.