#270: Lio Pinchevski, Finaloop - DTC Accounting & Finance Made Simple
Episode brought to you by Trend & Finaloop. Lio Pinchevski is the founder and CEO of Finaloop, the company providing real-time bookkeeping services specifically tailored to DTC and ecommerce brands. Formerly he was a CPA & parter at PwC, as well as a founder of a 7-figure e-commerce brand. Frustrated with traditional bookkeeping systems that couldn't keep pace with e-commerce, Lio built the platform for e-commerce which provides necessary integrations, and eliminates the need for a bookkeeper. With solid, accurate numbers available instantly, DTC brands can make data-driven decisions and trust the results - especially as Finaloop brings inventory data and management into the financial picture.